ADAS Stage

Know-how Takes Center Stage

New this year! The ADAS stage will highlight companies across the show floor showcasing the latest ADAS advancements, offering comprehensive access to the products and specialized expertise.

Located Joe’s Garage Level 1, Booth 7642.

ADAS is the catch-all phrase for vehicle automation technologies that help make driving cars easier, safer and more appealing to drive. Here you’ll engage in specialized training sessions and presentations.

Participating exhibitors

Visit the exhibitors in the booths listed below to find their ADAS products, parts and more.

Tuesday, Nov 5, 2024


10:00 am – 10:30 am

The Value of Lighting in ADAS
Valeo
Andrew Peckham, Techcare Manager and Technical Trainer

This presentation will be an overview of the ADAS systems produced by Valeo and how they are interconnected. It will then briefly describe how the systems work together. Lastly, it will show the impportance of lighting in ADAS technology that is incorporated into Valeo lights and supported by Valeo lights. 


10:45 am – 11:15 am

Brand IRB Automotive
IRB Automotive
Caio Venceslau – CEO – IRB Automotive

We will present about the brand, about the products. We are a company that has been in the market for 25 years. We provide aftermarket products for cars and are expanding into the United States. We carry out various commercial and social actions. Our objective is to train mechanics, work hard on sales and serve 100% of the fleet with products developed and manufactured with quality and safety for the consumer.


12:30 pm – 1:00 pm

How to Profitably Bill and Perform ADAS
Autel
Stewart Peregrine – Sr. Executive of Sales ADAS | Autel North America

Learn how to bill and charge for ADAS calibrations to either customers or insurance companies. See how to maximize a regular bay to perform ADAS calibrations. Identify when and why ADAS needs to be calibrated after a repair.


2:00 pm – 2:30 pm

The People Have Spoken, and They Love ADAS
Hunter Engineering Company
Justin Allen, Regional Field Trainer, Hunter Engineering Company

ADAS technology is being embraced as quickly as the new car models can roll off the delivery trucks. People didn’t realize how much they would love it, nor how quickly they would become dependent upon it. Is your shop emotionally prepared, and logistically equipped to handle the needs of this automotive industry revolution? 


2:45 pm – 3:15 pm

ADAS – Keeping It Moving In The Right Direction
Standard Motor Products
Ryan Kooiman, Director of Training, Standard Motor Products

As an overall goal of improving highway safety, a key feature of ADAS is keeping a vehicle moving on it’s intended pathway. When an objecvt interferes with that pathway, modern ADAS equipped vehicles will react to avoid the object and keep the vehicle moving in the right direction. Attend this session to learn about how sensor fusion is utilized to accomplish this task, and how cameras, steering angle, yaw rate, and wheel speed sensors, along with ABS actuators are used together to keep the motoring public safe.


3:30 pm – 4:00 pm

ADAS Calibrations – Unmatched Opportunities!
Repairify
Ben Johnson, VP General Repair Markets, Repairify

We will discuss ADAS fitment trends and trends of shops doing ADAS calibrations. We will also discuss the liability of putting a vehicle on the road without ADAS being properly calibrated, and that many “non-ADAS” – related maintenance and repair also require ADAS calibrations. Finally, we will discuss how asTech’s remote access to OEM tools and service information drive confidence in accurate ADAS calibrations and open new opportunities for shops.

Wednesday, Nov 6, 2024


10:00 am – 10:30 am

The People Have Spoken, and They Love ADAS
Hunter Engineering Company
Justin Allen, Regional Field Trainer, Hunter Engineering Company

ADAS technology is being embraced as quickly as the new car models can roll off the delivery trucks. People didn’t realize how much they would love it, nor how quickly they would become dependent upon it. Is your shop emotionally prepared, and logistically equipped to handle the needs of this automotive industry revolution?


10:45 am – 11:15 am

Brand IRB Automotive
IRB Automotive
Caio Venceslau – CEO – IRB Automotive

We will present about the brand, about the products. We are a company that has been in the market for 25 years. We provide aftermarket products for cars and are expanding into the United States. We carry out various commercial and social actions. Our objective is to train mechanics, work hard on sales and serve 100% of the fleet with products developed and manufactured with quality and safety for the consumer. 


12:30 pm – 1:00 pm

ADAS – Keeping It Moving In The Right Direction
Standard Motor Products
Ryan Kooiman, Director of Training, Standard Motor Products

As an overall goal of improving highway safety, a key feature of ADAS is keeping a vehicle moving on it’s intended pathway. When an objecvt interferes with that pathway, modern ADAS equipped vehicles will react to avoid the object and keep the vehicle moving in the right direction. Attend this session to learn about how sensor fusion is utilized to accomplish this task, and how cameras, steering angle, yaw rate, and wheel speed sensors, along with ABS actuators are used together to keep the motoring public safe.


1:15 pm – 1:45 pm

The Value of Lighting in ADAS
Valeo
Andrew Peckham, Techcare Manager and Technical Trainer

This presentation will be an overview of the ADAS systems produced by Valeo and how they are interconnected. It will then briefly describe how the systems work together. Lastly, it will show the impportance of lighting in ADAS technology that is incorporated into Valeo lights and supported by Valeo lights. 


2:00 pm – 2:30 pm

ADAS Calibrations – Unmatched Opportunities!
Repairify
Ben Johnson, VP General Repair Markets, Repairify

We will discuss ADAS fitment trends and trends of shops doing ADAS calibrations. We will also discuss the liability of putting a vehicle on the road without ADAS being properly calibrated, and that many “non-ADAS” – related maintenance and repair also require ADAS calibrations. Finally, we will discuss how asTech’s remote access to OEM tools and service information drive confidence in accurate ADAS calibrations and open new opportunities for shops.


2:45 pm – 3:15 pm

How to Profitably Bill and Perform ADAS
Autel
Stewart Peregrine – Sr. Executive of Sales ADAS | Autel North America

Learn how to bill and charge for ADAS calibrations to either customers or insurance companies. See how to maximize a regular bay to perform ADAS calibrations. Identify when and why ADAS needs to be calibrated after a repair. 

Thursday, Nov 7, 2024


9:30 am- 10:00 am

The People Have Spoken, and They Love ADAS
Hunter Engineering Company
Justin Allen, Regional Field Trainer, Hunter Engineering Company

ADAS technology is being embraced as quickly as the new car models can roll off the delivery trucks. People didn’t realize how much they would love it, nor how quickly they would become dependent upon it. Is your shop emotionally prepared, and logistically equipped to handle the needs of this automotive industry revolution?


10:15 am – 10:45 am

Brand IRB Automotive
IRB Automotive
Caio Venceslau – CEO – IRB Automotive

We will present about the brand, about the products. We are a company that has been in the market for 25 years. We provide aftermarket products for cars and are expanding into the United States. We carry out various commercial and social actions. Our objective is to train mechanics, work hard on sales and serve 100% of the fleet with products developed and manufactured with quality and safety for the consumer.  


12:30 pm – 1:00 pm

ADAS – Keeping It Moving In The Right Direction
Standard Motor Products
Ryan Kooiman, Director of Training, Standard Motor Products

As an overall goal of improving highway safety, a key feature of ADAS is keeping a vehicle moving on it’s intended pathway. When an objecvt interferes with that pathway, modern ADAS equipped vehicles will react to avoid the object and keep the vehicle moving in the right direction. Attend this session to learn about how sensor fusion is utilized to accomplish this task, and how cameras, steering angle, yaw rate, and wheel speed sensors, along with ABS actuators are used together to keep the motoring public safe.


1:15 pm – 1:45 pm

How to Profitably Bill and Perform ADAS
Autel
Stewart Peregrine – Sr. Executive of Sales ADAS | Autel North America

Learn how to bill and charge for ADAS calibrations to either customers or insurance companies. See how to maximize a regular bay to perform ADAS calibrations. Identify when and why ADAS needs to be calibrated after a repair.


2:00 pm – 2:30 pm

ADAS Calibrations – Unmatched Opportunities!
Repairify
Ben Johnson, VP General Repair Markets, Repairify

We will discuss ADAS fitment trends and trends of shops doing ADAS calibrations. We will also discuss the liability of putting a vehicle on the road without ADAS being properly calibrated, and that many “non-ADAS” – related maintenance and repair also require ADAS calibrations. Finally, we will discuss how asTech’s remote access to OEM tools and service information drive confidence in accurate ADAS calibrations and open new opportunities for shops.


2:45 pm – 3:15 pm

The Value of Lighting in ADAS
Valeo
Andrew Peckham, Techcare Manager and Technical Trainer

This presentation will be an overview of the ADAS systems produced by Valeo and how they are interconnected. It will then briefly describe how the systems work together. Lastly, it will show the impportance of lighting in ADAS technology that is incorporated into Valeo lights and supported by Valeo lights.