Bosch Showcases Diagnostics, Parts, Equipment at AAPEX 2023

Bosch Automotive Aftermarket Parts and Service Solutions announced it will present its portfolio of technician-trusted diagnostics, ADAS calibration equipment, OE-quality parts and more at AAPEX 2023 (Booth #A4409).

“We’re excited to showcase our parts, tools and equipment with AAPEX attendees and share how Bosch keeps your vehicles moving by supporting the maintenance and repair of vehicles over their lifetime,” said Scott Sullivan and Hayley Roe, marketing and communications managers at Bosch Automotive Aftermarket. “In addition to our regular booth display, AAPEX attendees will get to see how Bosch tools and equipment work together to efficiently repair advanced driver assistance systems in Joe’s Garage.” 

Bosch will showcase its equipment—including the ADS 625X and DAS 3000—by diagnosing, calibrating and demonstrating repairs on the vehicle in a real-world setting at Joe’s Garage this year. The 30-minute demos will take place Tuesday, Oct. 31 at 10:45 a.m., Wednesday, Nov. 1 at 2:15 p.m. and Thursday, Nov. 2 at 10 a.m. at Bosch booth at Joe’s Garage Level 1, Bay 3. 

Bosch will underline its shop-ready solutions at the AAPEX EV Experience. Guy Garrett, strategic account manager at Bosch, will present the latest in shop ready solutions — to prepare shop owners to service the vehicles of today and tomorrow. The presentation will take place Wednesday, Nov. 1 on the EV Experience Stage (Booth #J7409) at 3:30 p.m. 

“We want to position Bosch as more than a supplier by being a reliable resource for shop owners and technicians who are navigating the fast-paced automotive industry,” said Andreas Andorfer, North American president at Bosch Automotive Aftermarket. “Long-term success can come from embracing new technologies, including ADAS and electric vehicles, and investing in the right equipment and training.” 

In addition to Bosch’s AAPEX activities, Bosch Performance Parts and Engineering will be showcasing sensors, injectors and other latest products at SEMA. 

Bosch’s SEMA attendance will be highlighted through a presentation by Andorfer on how independent repair shop owners can profit from and embrace emerging technologies, including electric vehicles and ADAS. The presentation will be in room N256 at 3 p.m. on Monday, Oct. 30.  

Bosch Engineering division and Automotive Aftermarket’s Performance Parts channel are returning to SEMA 2023 (Booth #23711) and will feature latest products, including Bosch Fuel Pump Injectors, Brush Coolant Pumps and O2 Sensors.  

Finally, Bosch Automotive Aftermarket is extending its “Night Vision Has Evolved” Wiper Blade campaign with a custom 90-second advertisement on the newly unveiled MSG Sphere in Las Vegas. Bosch is the first auto supplier to advertise on the Sphere and is the only supplier to run content during the week of AAPEX and SEMA. The activation will highlight Bosch’s Night Performance Wiper Blades and run from Monday, Oct. 30 through Sunday Nov. 5.